Before we get into the different ways you can promote your show, we should take a look at some general show promotion tips.
1. Define your audience
Your promotional efforts should be guided by who you’re trying to reach. A children’s comedy show and an adult comedy show are both comedy shows. But since they have very different audiences, you will also need different marketing approaches such as socialboosting.com service to boost the content.
2. Give yourself enough time
You should start promoting the show well in advance. The further in advance you begin, the more likely it is your event will sell out. You should also allow for possible mistakes and delays.
3. Set a budget and stick to it
It’s easy to get carried away with marketing spend. That’s why it’s important to outline how much you’re willing to spend on each channel before you start.
4. Keep the tone conversational
No one likes being sold to. That’s why it’s essential you maintain a conversational tone when you promote. Start conversations, ask for opinions, and offer value.
5. Choose which channels to focus on
You can’t be everywhere all the time unless you have unlimited money. Since you most likely don’t, it’s crucial that you choose which marketing channels to focus on.
6. Monitor and adapt
Whether you’re doing TV, magazine, posters, or social media ads, it’s crucial you keep an eye on your return. Is it working? If not, why not? Would it be wise to change direction?
How to promote a show online
There are many advantages to online promotion, such as targeted advertising and broader reach. But the biggest one is that a lot of it can be done for free.